KeurSmid Report

euincguide.org Site Audit

Automated Site Quality Inspection

2026-03-26 · 8 agents · generated by KeurSmid v2.1

✓

767

Passed

✗

111

Failed

⚠

Warnings

Report Sections

1 Page Tests — 38 pass, 0 fail →
2 Translation Check — 72 pass, 4 fail →
3 Visual / UX Review — 6 critical/high, 7 medium →
4 Competitor Benchmark — 5 sites, 12 gaps →
5 Link Checker — 441 pass, 46 broken →
6 SEO Fundamentals — 50 fail, 35 warn →
7 Social Preview — 2 critical, 5 warn, score 65/100 →
8 Conversion Flow — 3 dead-ends, 5 no email capture →

⚡ Top Actions

Fix 30 broken internal links on /compare/* pages

Every provider review page links to /guide/{provider} which returns 404. These are cross-links between review pages that use the wrong URL prefix — they should point to /compare/{provider} instead. 30 broken internal links hurt crawl budget and user navigation.

Agent 5 — Links + Agent 6 — SEO

Add og:url to all 33 pages missing it

Every single page is missing og:url. Facebook and LinkedIn may not resolve the correct canonical URL when shared, reducing social reach. The /about page also has no og:image at all — social shares show a blank preview.

Agent 6 — SEO + Agent 7 — Social

Fix ScoreBar sub-scores on provider review pages

The Xolo review shows overall 90/100 but all six sub-category bars render as 0/100. This completely undermines the scoring methodology credibility. Populate the breakdown scores or remove the component until data is ready.

Agent 3 — Visual / UX

1 Page Tests

HTTP status codes, page titles, H1 tags, console errors, broken images, and load times across every page.

Pages tested 38

All passed 38 / 38

Avg load time 432 ms

Slowest page /guide/eu-inc-non-eu-founders (1101 ms)

Full page results (38 pages)

Page	Path	Status	Duration
Homepage	`/`	200	447 ms
About	`/about`	200	402 ms
Compare	`/compare`	200	351 ms
Compare Xolo	`/compare/xolo`	200	408 ms
Compare Companio	`/compare/companio`	200	549 ms
Compare 1Office	`/compare/1office`	200	512 ms
Compare Dalanta	`/compare/dalanta`	200	441 ms
Compare Enty	`/compare/enty`	200	398 ms
Compare Unicount	`/compare/unicount`	200	508 ms
Disclaimer	`/disclaimer`	200	219 ms
Guide Index	`/guide`	200	405 ms
27 EU Countries	`/guide/27-eu-countries-compared`	200	423 ms
Best Formation Services	`/guide/best-formation-services`	200	540 ms
Estonia vs Ireland vs NL	`/guide/estonia-vs-ireland-vs-netherlands`	200	420 ms
EU Accounting Software	`/guide/eu-accounting-software`	200	582 ms
EU Business Insurance	`/guide/eu-business-insurance`	200	436 ms
EU Exit Strategies	`/guide/eu-exit-strategies`	200	391 ms
EU Founder Visa	`/guide/eu-founder-visa-residence`	200	555 ms
EU Inc Banking	`/guide/eu-inc-banking-explained`	200	452 ms
EU Inc Holding Structures	`/guide/eu-inc-holding-structures`	200	430 ms
EU Inc Non-EU Founders	`/guide/eu-inc-non-eu-founders`	200	1101 ms
EU Inc Requirements	`/guide/eu-inc-requirements`	200	376 ms
EU Inc Tax Explained	`/guide/eu-inc-tax-explained`	200	419 ms
EU Inc VAT Explained	`/guide/eu-inc-vat-explained`	200	422 ms
EU Inc vs E-Residency	`/guide/eu-inc-vs-e-residency`	200	495 ms
EU Inc vs US LLC	`/guide/eu-inc-vs-us-llc`	200	504 ms
EU Office Virtual Address	`/guide/eu-office-virtual-address`	200	412 ms
EU Payroll Employment	`/guide/eu-payroll-employment`	200	441 ms
EU SaaS Accounting	`/guide/eu-saas-accounting`	200	375 ms
EU Shareholder Agreements	`/guide/eu-shareholder-agreements`	200	461 ms
EU Trademark IP Protection	`/guide/eu-trademark-ip-protection`	200	406 ms
EU Transfer Pricing	`/guide/eu-transfer-pricing`	200	424 ms
What is EU Inc	`/guide/what-is-eu-inc`	200	297 ms
Before EU Inc	`/guide/what-to-do-before-eu-inc`	200	418 ms
Will EU Inc Happen	`/guide/will-eu-inc-happen`	200	387 ms
Privacy	`/privacy`	200	346 ms
Cost Calculator	`/tools/cost-calculator`	200	425 ms
Country Selector	`/tools/country-selector`	200	550 ms

2 Translation Check

Cross-locale word-frequency detection. Catches untranslated content, mixed-language strings, and missing locale pages.

Total locale pages 76

Passed 72

Failed (language mismatch) 4

Failed Pages

Path	Locale	H1	Detected	Expected	Status
`/nl/compare/companio`	NL	Companio review 2026: bedrijfsoprichting in meerdere EU-landen	en	nl	FAIL
`/de/compare/companio`	DE	Companio Bewertung 2026: Unternehmensgründung in mehreren EU-Ländern	en	de	FAIL
`/de/guide/eu-inc-requirements`	DE	EU-Inc-Anforderungen & Berechtigung: Wer kommt in Frage?	en	de	FAIL
`/de/guide/what-to-do-before-eu-inc`	DE	EU Inc kommt in 2 Jahren – was Sie jetzt tun sollten	en	de	FAIL

Note: These may be false positives from short H1 strings containing brand names (Companio, EU Inc) that the language detector classifies as English. Verify the actual page body language manually.

NL locale — 38 pages (37 pass, 1 fail)

All NL pages passed except /nl/compare/companio where the H1 contains the brand name "Companio" which triggered a false-positive English detection.

DE locale — 38 pages (35 pass, 3 fail)

Three DE pages flagged: /de/compare/companio, /de/guide/eu-inc-requirements, and /de/guide/what-to-do-before-eu-inc. All contain brand names or short phrases that may confuse language detection. Body content appears to be properly translated German.

3 Visual / UX Review

Full-page screenshots on desktop and mobile. Analyzes layout consistency, critical design issues, and responsive breakpoints.

Screenshots captured 12

Overall quality 7/10

Critical findings 2

High findings 4

Medium findings 7

Low findings 4

Findings

ID	Priority	Category	Page	Description
F01	CRITICAL	routing	`/compare/xolo`	Breadcrumb shows "compare" but links to /guide. URL structure and breadcrumb labeling are inconsistent.
F02	CRITICAL	data-integrity	`/compare/xolo`	ScoreBar shows 90/100 overall but all six sub-category bars display as 0/100 with empty progress bars.
F03	HIGH	responsiveness	`/tools/country-selector`	Page renders as mobile layout at 1280px desktop width. Entire form compressed into narrow single column.
F04	HIGH	layout	`/compare`	Duplicate rows in comparison table: "e-Residency support" vs "Estonian e-Residency support", "Company formation" vs "EU company formation".
F05	HIGH	responsiveness	`/compare (mobile)`	Mobile compare hides all feature checkmarks — only shows pricing. Feature comparison lost entirely.
F06	HIGH	layout	`/tools/cost-calculator`	Desktop shows 5 providers (missing Dalanta), but mobile shows all 6. Inconsistent with /compare page.
F07	MEDIUM	typography	`/guide/what-is-eu-inc`	Content column too narrow — body text under 50 chars per line (optimal: 60-75).
F08	MEDIUM	visual-cohesion	multiple	Inconsistent CTA button styles across pages (outlined, filled, orange, blue, white).
F09	MEDIUM	contrast	`/`	Authority badges section has low contrast light gray on white. Trust section is visually weak.
F10	MEDIUM	alignment	`/guide`	Reading path cards have uneven text truncation creating inconsistent card heights.
F11	MEDIUM	responsiveness	`/guide/* (mobile)`	No mobile table of contents for 19-minute articles. Desktop TOC disappears entirely on mobile.
F12	MEDIUM	layout	`/about`	Generic SVG icons in "What Makes Us Different" don't communicate meaning at a glance.
F17	MEDIUM	data-integrity	`/tools/cost-calculator`	Mobile shows all 6 providers while desktop shows only 5 — rendering bug in desktop layout.
F13	LOW	visual-cohesion	multiple	Inconsistent hero heights across pages creates slightly unpolished feel.
F14	LOW	typography	`/`	Step progress bar connecting line uses different colors without explanation.
F15	LOW	alignment	`/ (mobile)`	Journey step circles remain horizontal while cards stack vertically on mobile.
F16	LOW	layout	multiple	Footer "Compare" column has only a single link while others have 4-5 items.

Top 5 Fixes

Fix ScoreBar sub-category data on provider review pages HIGH IMPACT SMALL EFFORT
Populate actual sub-category scores or remove breakdown until data is ready.
Fix country-selector desktop layout HIGH IMPACT MEDIUM EFFORT
Page renders as mobile at 1280px. Needs proper desktop layout with wider form fields.
Deduplicate comparison table + add mobile features HIGH IMPACT MEDIUM EFFORT
Remove duplicate rows and add expandable feature section on mobile.
Show all 6 providers consistently in cost calculator MEDIUM IMPACT SMALL EFFORT
Desktop is missing Dalanta while mobile shows all 6.
Add mobile TOC for long articles MEDIUM IMPACT MEDIUM EFFORT
Collapsible/sticky TOC drawer for 19-minute articles on mobile.

4 Competitor Benchmark

Screenshots competitor sites, analyzes design quality, trust signals, and CTAs. Identifies gaps and opportunities.

Comparison Table

Site	Type	Trust Signals	CTAs	Content Depth	Multilingual
euincguide.org YOU	Independent editorial guide	EU Commission, EU Parliament citations; content stats	1 hero + 1 email — low frequency	24 articles, EN/NL/DE	EN / NL / DE
Open EU Inc	Waitlist / lead capture	None substantive	4 waitlist placements, high friction	6 KB articles, 3 blog posts	EN / IT / ES / FR
Lawhill	Law firm / formation service	STRONGEST: named testimonials, logo wall, 500+ clients	Passive "View" buttons	Deep blog with ToC	EN (primary)
Wise	Fintech product + blog	17M+ customers, Trustpilot 4.3, FCA regulated	3+ homepage CTAs, sticky nav, inline blog CTAs	Substantive but acquisition-focused	40+ languages
EU Inc (eu.inc)	Early-access formation service	Taxably entity — limited editorial trust	Dual nav CTAs, blog-page bottom CTA	Blog comparable in depth to euincguide.org	EN only

Key Gaps Identified

GAP No author attribution — competitors like Wise use named bylines for E-E-A-T
GAP No testimonials or social proof — Lawhill has named quotes + logo wall
GAP No reader count or engagement signal — even "trusted by X founders" would help
GAP CTA frequency too low — only 2 CTAs on entire homepage vs Wise's inline mid-article CTAs
GAP No inline CTAs within guide articles — once a reader opens a guide, no nudge to email capture
GAP No FAQ section on homepage — competitors surface FAQs for long-tail search intent
GAP Email CTA is feature-focused not outcome-focused — "40 pages, 27 countries" vs "Know which EU country saves you the most tax in 10 minutes"
GAP No urgency signal — EU Inc legislation has real 2026 deadline pressure
GAP No expert positioning — single "About the author" line would be unique in this space
GAP Guides are prose-heavy — structured comparison tables within guides would improve scannability
GAP No "How It Works" narrative clearly surfaced for first-time visitors
GAP Mobile navigation not fully assessed in this run

5 Link Checker

Verifies all internal links, external links, and anchor references. Reports broken URLs, redirects, and orphaned pages.

Total links scanned 1,222

Internal checked 44

External checked 22

Anchors checked 421 (0 broken)

Broken internal links 30

Broken external links 16

Broken Internal Links (30)

All 30 broken internal links follow the same pattern: provider review pages cross-link to /guide/{provider} which returns 404. The correct path is /compare/{provider}.

Affected targets (6 unique 404 targets)

Target (404)	Linked from
`/guide/1office`	/compare/xolo, /compare/companio, /compare/dalanta, /compare/enty, /compare/unicount
`/guide/companio`	/compare/xolo, /compare/1office, /compare/dalanta, /compare/enty, /compare/unicount
`/guide/dalanta`	/compare/xolo, /compare/companio, /compare/1office, /compare/enty, /compare/unicount
`/guide/enty`	/compare/xolo, /compare/companio, /compare/1office, /compare/dalanta, /compare/unicount
`/guide/unicount`	/compare/xolo, /compare/companio, /compare/1office, /compare/dalanta, /compare/enty
`/guide/xolo`	/compare/companio, /compare/1office, /compare/dalanta, /compare/enty, /compare/unicount

Broken External Links (16)

Target	Error	# pages
`https://marketplace.e-resident.gov.ee/en/service-providers/companio/`	500	7
`https://dalanta.eu?ref=euincguide`	ENOTFOUND	8
`https://convertkit.com`	403	1

dalanta.eu domain appears to be completely down (DNS resolution failure). This affects the Dalanta affiliate link across 8 pages including the comparison table and cost calculator.

6 SEO Fundamentals

Technical SEO scorecard: titles, meta descriptions, canonicals, OG tags, structured data, alt text, heading hierarchy, and internal link density.

Pages audited 38

Title too long (>60 chars) 23

Meta desc too long (>155 chars) 12

Missing og:url 33

No structured data 4

Heading level skips 7

Alt text coverage 100%

Hreflang on all pages 4 locales (en/nl/de/x-default)

Per-Page Scorecard

SEO checks per page (38 pages)

Page	Title	Meta Desc	og:url	JSON-LD	Headings
`/`	60	131	MISSING	WebSite, Org	OK
`/about`	33	168	MISSING	NONE	OK
`/compare`	44	168	MISSING	NONE	h1→h3
`/compare/xolo`	76	138	MISSING	Review, BL	h1→h4
`/compare/companio`	63	146	MISSING	Review, BL	h1→h4
`/compare/1office`	78	131	MISSING	Review, BL	h1→h4
`/compare/dalanta`	81	132	MISSING	Review, BL	h1→h4
`/compare/enty`	72	126	MISSING	Review, BL	h1→h4
`/compare/unicount`	83	136	MISSING	Review, BL	h1→h4
`/disclaimer`	35	137	MISSING	NONE	OK
`/guide`	50	88	MISSING	NONE	OK
`/guide/27-eu-countries-compared`	74	150	MISSING	Art, BL, FAQ	OK
`/guide/best-formation-services`	56	158	MISSING	Art, BL, FAQ	OK
`/guide/estonia-vs-ireland-vs-nl`	80	147	MISSING	Art, BL, FAQ	OK
`/privacy`	32	89	MISSING	NONE (expected)	OK
`/tools/cost-calculator`	30	91	MISSING	NONE	OK
`/tools/country-selector`	33	79	MISSING	NONE	OK

Guide article pages (20+) follow the same pattern: titles 70-92 chars (too long), meta descs 140-185 chars (some too long), all missing og:url, all have Article+BreadcrumbList+FAQPage structured data, all have clean heading hierarchy.

Summary

STRONG All pages have canonical URLs, hreflang tags (4 locales), and single H1
STRONG 100% alt text coverage (no images without alt)
STRONG Guide articles have rich structured data (Article + BreadcrumbList + FAQPage)
STRONG Review pages have Review + BreadcrumbList JSON-LD
FIX og:url missing on ALL 33 EN pages — add via Next.js metadata
WARN 23 titles exceed 60 chars — mostly guide articles. Consider shorter titles.
WARN 12 meta descriptions exceed 155 chars — will be truncated in SERPs
WARN 7 heading skips (h1→h3 or h1→h4) on compare pages — add h2 wrapper
FIX 4 pages have no structured data (/about, /compare, /disclaimer, /guide index, /tools)

7 Social Preview

How your pages appear when shared on LinkedIn, Twitter, and Facebook. Validates OG tags, image dimensions, and title truncation.

Pages checked 7

Social preview score 65 / 100

Pages with issues 7 / 7

Critical Issues

CRITICAL /about has NO og:image or twitter:image — social shares show blank preview
CRITICAL og:url is missing on ALL 7 pages — Facebook and LinkedIn may not resolve canonical URL

Per-Page Status

Page	og:title	og:image	og:url	twitter:card	Issues
`/`	62 chars	OK	MISSING	large_image	2
`/about`	18 chars	MISSING	MISSING	summary	5
`/compare`	45 chars	OK	MISSING	large_image	2
`/guide`	51 chars	OK	MISSING	large_image	1
`/guide/what-is-eu-inc`	44 chars	OK (unique)	MISSING	large_image	2
`/guide/27-eu-countries-compared`	59 chars	OK (unique)	MISSING	large_image	2
`/tools/cost-calculator`	30 chars	OK	MISSING	large_image	1

Warnings

WARN og:site_name missing on 3 pages (/about, /guide/what-is-eu-inc, /guide/27-eu-countries-compared)
WARN /about uses twitter:card "summary" (small image) instead of "summary_large_image"
WARN /compare og:description is 166 chars (>155) — will be truncated
WARN Homepage og:title is 62 chars (slightly over 60 char soft limit)
INFO 4 pages share the same generic OG image — page-specific images improve click-through

Positives

GOOD All existing OG images return HTTP 200 with correct image/png content type
GOOD All pages have og:title, og:description, and Twitter equivalents
GOOD Guide articles correctly use og:type "article" vs "website" for other pages
GOOD Guide articles have unique per-article OG images
GOOD twitter:card is "summary_large_image" on 6/7 pages

8 Conversion Flow

Dead-end detection, CTA density, email capture placement, and content-to-conversion ratio across every page.

Pages analyzed 38

Dead-end pages 3

Pages without email capture 5

High external link ratio 7 pages

Pages with issues 12 / 38

Dead-End Pages ACTION REQUIRED

These pages have no actionable CTAs, no email capture, and no related links. Visitors reaching these pages have no clear next step.

Page	Words	CTAs	Email Capture	Status
`/about`	405	0 actionable	NONE	DEAD END
`/disclaimer`	--	0 actionable	NONE	DEAD END
`/privacy`	--	0 actionable	NONE	DEAD END

Pages Without Email Capture

Page	Has CTA	Email Capture	Note
`/about`	NO	NO	Dead end — add email CTA and "Start Reading" link
`/disclaimer`	NO	NO	Low priority — legal page
`/guide`	YES	NO	Guide index has navigation but no email capture
`/privacy`	NO	NO	Low priority — legal page
`/tools/country-selector`	YES	NO	Tool page — add email CTA after results

CTA Density Stats

Page	Words	Actionable CTAs	Words/CTA	Email	External %
`/`	271	3	90	1	0%
`/compare`	282	7	40	1	71%
`/compare/xolo`	1,997	10	200	1	54%
`/compare/companio`	1,995	9	222	1	54%
`/compare/1office`	1,898	9	211	1	62%
`/compare/dalanta`	2,360	9	262	1	51%
`/about`	405	0	--	0	0%

High External Link Ratio

7 pages send more than 50% of links to external sites. This is expected for comparison/review pages with affiliate links, but monitor that internal navigation isn't being drowned out.

/compare — 71% external
/compare/1office — 62% external
/compare/unicount — 62% external
/compare/xolo — 54% external
/compare/companio — 54% external
/compare/enty — 52% external
/compare/dalanta — 51% external