Ads that pull,
shipped in 2 to 3 days.
UGC testimonials, product films, cinematic brand spots, and the static image ads that run alongside them, built for Meta, Instagram, TikTok and YouTube. Scripted, voiced and cut in-house, which is why testing five angles costs less than filming one.
Watch one, then decide.
UGC testimonials, product films and cinematic spots, cut for Meta, Instagram, TikTok and YouTube. Script to finished vertical ad in 2 to 3 days, made in-house.
Not everything has to look real.
The format decides what the ad does. The look is a separate choice, and it runs on the same pipeline with the same turnaround as everything else.
See the styles →Numbers that stop the scroll.
Image creative for Meta: typography baked into the artwork rather than overlaid, and every line of copy checked against ad policy before it renders.
$9.83 to $16.71
CPL our leading concept held in live testing, against roughly $30 to $36 in the same niches.
Built to test, not to guess.
Most creative is priced per asset, so you test the two ideas you can afford and hope. Our pipeline is built in-house to kill that math: more angles, every format, sound and language included, in days not weeks.
Test the angle, not your budget.
10 angles · one batch
Creative priced per asset means you test the two ideas you can afford and pray one lands. Winning creative is a volume game you are priced out of playing.
Scripted, voiced and cut in-house, so ten angles cost what a single shoot would. You test into the winner instead of betting on it, then we scale the one that pulls.
See the anglesEvery format the feed rewards.
UGC · Cinematic · Product · Static
Your UGC creator does not shoot cinematic, your editor does not design statics, and wiring three vendors together is how a launch slips.
UGC testimonials, cinematic brand films, product films and the static image ads that run beside them, all from one team on one pipeline. Photoreal, anime, 3D or claymation is a setting, not a different vendor.
See the looksAds that hold up with the sound on.
VO · score · foley, baked in
Most AI ads are silent b-roll with a caption pasted over. A real voice, a score, and a product that actually clicks are what turn a scroll into a stop.
Native stereo audio in the same pass as the picture: voiceover, score and foley, plus continuous takes where a presenter talks straight through with no cuts. It sounds made, not stitched.
Hear itOne presenter, every market.
5 languages · one face
Localizing usually means re-shooting or dubbing, so most brands run English everywhere and eat the CPM in every market that is not home.
The same presenter delivering natively in Spanish, German, French, Japanese and more, or switching languages mid-take without a cut. One creative, every feed you sell into.
See five languagesAbout
Built in a regulated market.
Engineered for ad performance.
Maikel Slomp spent years doing content and compliance work by hand in a regulated market, the kind where a loose claim gets you fined, not just ignored. Then he automated all of it.
MAD IT is where that rigor points now: ad creative, produced end to end on a pipeline we built ourselves and open-sourced. Video and static ads scripted, voiced, cut and localized in-house, so testing a dozen angles costs less than filming one, and every line clears ad policy before it ships.
How we work
Open source
What we publish openly
Beyond client work, we publish the pipeline itself. The ComfyUI workflows our creative runs on are public, and so is the agent tooling we build with.
Creative pipeline
MacMax Turbo
MiniMax H3 video with native stereo audio, running on Apple Silicon. Two ComfyUI workflows, measured cost tables, and the dead ends written down so nobody repeats them.
200+ downloads on Civitai
h3edit
The same video model used as an image editor: a one-frame reference-to-video pass. MPS port, compatibility node and a CLI.
150+ downloads on Civitai
ReDetail
Generative video re-detailer. Runs a clip back through LTX-2.5's pixel spatial upscaler, handling sizing, cut-based chunking and audio. It synthesizes detail rather than restoring it.
900+ downloads on Civitai
ltx-faceid-lipsync
Identity-locked talking video from one photo and one voice. The workflow was featured by the CEO of ComfyUI.
Featured by ComfyUI
krea2-turbo-mac
Krea 2 Turbo fully local on Apple Silicon, with in-graph model downloads and the locked 16-step recipe.
ideogram4-mac
Ideogram 4 locally on Apple Silicon: two core-node workflows on the official recipe, plus the caption grammar that keeps text legible.
Agent tooling
Crucible
Codebase-level adversarial review by a panel of frontier models, with findings verified against the source.
Rival
Adversarial multi-model code review via OpenRouter, as a Claude Code plugin.
Chippy
Crafts high-quality task prompts before spawning a sub-agent.
Sextant
Plan-and-execute multi-agent orchestrator. ~820 LoC, bounded replanning, parallel DAG execution. No framework lock-in.
Lede
Open-source editorial AI imagery: synthesizes an art-director's brief from an article body and bakes it across three frontier image models in parallel. The brief layer is the product, not the model.
ScrapeProbe
Open-source recon CLI for scraping work. Profiles a target URL's anti-bot stack, tech stack, bulk-data endpoints, and GDPR posture into a proposal-ready report in five minutes.
Contact
Let's talk.
Whether you need ad creative that performs or systems that run your operation without you: send us the brief, or your niche and your current cost per lead. We'd like to hear from you.