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Data · Intelligence · Content · QA

Your iGaming ops,
on autopilot.

MAD IT builds autonomous data, intelligence, and content systems for iGaming operators and affiliates. We don't write your content. We build the infrastructure that does it for you.

The problem

Manual ops don't scale.

Without automation

  • Promo pages go stale for days before anyone notices
  • Competitor changes spotted weeks late. Or never.
  • Content reviewed manually, errors slip through to production
  • Compliance checks are spreadsheets updated by hand

With MAD IT systems

  • 26 promo pages monitored in real-time, alerts on change
  • Competitor gaps and velocity tracked automatically, daily
  • 8-agent parallel inspection catches issues before users do
  • Regulatory data pipelines keep content compliant by default
What we build

Four pillars of iGaming automation.

End-to-end systems that keep your operation accurate, competitive, and compliant. No headcount required.

DATA

Data & Compliance

Your regulatory data is scattered across spreadsheets and CMS fields that nobody trusts.

Centralized data pipelines that feed accurate, regulation-proof content to every channel. Automated verification catches drift before regulators do.

INTEL

Competitive Intelligence

You find out about competitor moves from your boss, not your tools.

Automated market monitoring with gap analysis and velocity scoring. Know what competitors changed, when, and what you're missing. Daily, not quarterly.

CONTENT

Content Automation

Your content team can't keep up with the volume, and freelancers don't know your voice.

Style-matched content pipelines that produce multi-language, compliance-ready copy at scale. Human-finished, machine-scaled.

QA

Site Quality & Monitoring

Broken pages, missing translations, and SEO regressions go unnoticed until traffic drops.

Multi-agent site inspection runs parallel checks across pages, translations, links, and performance. We surface issues before they cost you traffic.

How we work

From audit to autopilot.

01

Discovery

1 week

We audit your current data flows, content processes, and monitoring gaps. You get a concrete report of what's manual, what's fragile, and what to automate first.

02

Build & Integrate

2-4 weeks

We build and connect systems into your existing stack. WordPress, CMS, APIs, whatever you run. No platform migrations. No rip-and-replace.

03

Monitor & Optimize

Ongoing

Systems run autonomously 24/7. We monitor performance, tune accuracy, and expand coverage as your operation grows. You get reports, not invoices for hours.

By the numbers

Systems running in production.

0

Promo pages monitored

Real-time change detection across casino promotional pages

0

Parallel QA agents

Simultaneous inspection of pages, translations, links, SEO, and performance

0

Verification layers

Every content update triple-checked against source data and live sites

0

Automated monitoring

Continuous watchdog systems with instant alerting on drift or downtime

Under the hood

12 autonomous agents. Zero babysitting.

Every system we build is powered by specialized agents that run independently. They monitor, verify, generate, and alert. No human in the loop.

PromoGuard

Monitors 26 casino promo pages for changes in real-time

Vizier

Tracks competitor movements, gaps, and velocity daily

KeurSmid

8-agent parallel site inspection across pages, SEO, links, translations

ContentSmid

Produces multilingual, style-matched content at scale

WoordSmid

Humanizes and quality-checks all content against house style

CasinoGuard

Verifies casino data against regulatory sources and live sites

Proof

We eat our own cooking.

BonusWijs.nl

Licensed Dutch iGaming affiliate running entirely on MAD IT's automation stack. Data pipelines, content verification, competitive intelligence, and site monitoring. All built and operated in-house.

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Online-Casinos.com

Dutch market

Content verification, compliance monitoring, and competitive intelligence for one of the world's largest online casino comparison platforms.

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About

Built in iGaming.
Engineered for scale.

Maikel Slomp spent years doing iGaming content and compliance work by hand. Then he automated all of it.

MAD IT is the result: autonomous systems for data, intelligence, content, and monitoring. Every system we sell to clients, we run ourselves first.

Frequently asked

Honest answers to honest questions.

Ready to automate your ops?

Get in touch

Project-based and retainer engagements.

Contact

Let's talk.

Whether you're an iGaming operator, affiliate, or platform looking to automate your data, content, or monitoring: we'd like to hear from you.

info@mad-it.agency

Based in Malta

We work on project-based and retainer engagements.