Automation for operations
that can't afford to get it wrong.
MAD IT builds the autonomous data, intelligence, content, and QA systems that replace manual ops. Forged in iGaming, built for any regulated, data-heavy operation. We don't write your content; we build the infrastructure that does.
Four pillars of autonomous ops.
Manual ops don't scale. These four systems do the work instead: accurate, competitive, compliant, no new headcount.
Data & Compliance
Your regulatory data is scattered across spreadsheets and CMS fields that nobody trusts.
One source of truth your systems can trust. Regulatory data verified per record, published content checked against it automatically.
ksa-data · CasinoGuard
Competitive Intelligence
You find out about competitor moves from your boss, not your tools.
You learn about a competitor's move the morning it ships, not the week after. Gaps, velocity, and promo changes tracked daily.
See it liveMetaMiner · Vizier
Content Automation
Your content team can't keep up with the volume, and freelancers don't know your voice.
Publication-ready content at volume, in your voice, across languages. Your team stops being the bottleneck.
ContentSmid · WoordSmid
Site Quality & Code Audits
Broken pages and SEO regressions go unnoticed until traffic drops. Worse: silent code-level bugs in data, payment, or compliance flows can sit for months before becoming a regulator's problem.
Broken pages, regressions, and silent code bugs caught before users or regulators do. Every deploy, automatically.
KeurSmid · Crucible
Running right now on the US iGaming market.
19
patterns tracked
293
hooks scraped
14
at-risk brands
Updated daily · latest 28 May 2026
See the live briefingProof
We eat our own cooking.
Built and proven in iGaming. The same discipline generalizes to any regulated, data-heavy operation.
Overtell
Real-time competitive intelligence
Live tracking of competitor promos, RTPs, and license events across 11 jurisdictions.
Read the case studyBonusWijs.nl
A licensed Dutch affiliate running entirely on MAD IT's stack: data, content verification, intelligence, and monitoring, all in-house.
Read the case studyMetaMiner
Competitive ad intelligence
Mines Meta's Ad Library for the ad angles competitors actually spend on, surfaces winning hook patterns daily, and flags burned creative. Live on the US iGaming market.
Read the case studyAbout
Built in iGaming.
Engineered for scale.
Maikel Slomp spent years doing iGaming content and compliance work by hand. Then he automated all of it.
MAD IT is the result: autonomous systems for data, intelligence, content, and monitoring. Every system we sell to clients, we run ourselves first.
How we work
Open source
What we publish openly
Beyond client work, we ship AI-engineering tools as open source. Most of the systems behind MAD IT use them daily.
Crucible
Codebase-level adversarial review by a panel of frontier models, with findings verified against the source.
Rival
Adversarial multi-model code review via OpenRouter, as a Claude Code plugin.
Chippy
Crafts high-quality task prompts before spawning a sub-agent.
Sextant
Plan-and-execute multi-agent orchestrator. ~820 LoC, bounded replanning, parallel DAG execution. No framework lock-in.
Lede
Open-source editorial AI imagery: synthesizes an art-director's brief from an article body and bakes it across three frontier image models in parallel. The brief layer is the product, not the model.
ScrapeProbe
Open-source recon CLI for scraping work. Profiles a target URL's anti-bot stack, tech stack, bulk-data endpoints, and GDPR posture into a proposal-ready report in five minutes.
Frequently asked
Honest answers to honest questions.
Contact
Let's talk.
Whether you're an iGaming operator, affiliate, or platform looking to automate your data, content, or monitoring: we'd like to hear from you.