AI video ads,
generated start to finish.
UGC testimonials, cinematic brand spots, product films, and the static image ads that run alongside them. Scripted, voiced, and cut on our own local pipeline: no film crew, no stock, no cloud-tool restrictions. Behind the ads sits the same discipline that runs our autonomous data and intelligence systems for iGaming.
Generated, not shot.
Every frame below was generated in-house: characters, voices, sets, motion. Script to finished vertical ad in 2 to 3 days.
Not everything has to look real.
The format decides what the ad does. The look is a separate choice, and it runs on the same pipeline with the same turnaround as everything else.
See the styles →Numbers that stop the scroll.
Image creative for Meta, generated the same way: backgrounds, typography baked into the artwork, and every line of copy checked against ad policy before it renders.
$9.83 to $16.71
CPL our leading concept held in live testing, against roughly $30 to $36 in the same niches.
Four pillars of autonomous ops.
Beyond the ads, we build the systems that run the operation behind them. Manual work doesn't scale; these four do it instead: accurate, competitive, compliant, no new headcount.
Data & Compliance
ksa-data · CasinoGuard
Your regulatory data is scattered across spreadsheets and CMS fields that nobody trusts. When requirements change, you hear it from an audit rather than from your own stack.
One source of truth your systems can trust. Every record verified against official sources and live operator sites, published content checked against it automatically, and an alert the moment something shifts upstream.
Competitive Intelligence
MetaMiner · Vizier
You find out about competitor moves from your boss, not your tools.
You learn about a competitor's move the morning it ships, not the week after. Gaps, velocity, and promo changes tracked daily.
See it liveContent Automation
ContentSmid · WoordSmid
Your content team can't keep up with the volume, and freelancers don't know your voice, your compliance rules, or your data.
Publication-ready content at volume, in your voice, across English, Dutch and German. Built from verified data instead of guesswork, then run through a layered review that strips the machine-written tells before anything reaches your CMS.
Site Quality & Code Audits
KeurSmid · Crucible
Broken pages and SEO regressions go unnoticed until traffic drops. Worse: silent code-level bugs in data, payment, or compliance flows can sit for months before becoming a regulator's problem.
Broken pages, regressions, and silent code bugs caught before users or regulators do. Every deploy, automatically.
Running right now on the US iGaming market.
19
patterns tracked
293
hooks scraped
14
at-risk brands
Updated daily · latest 28 May 2026
See the live briefingAbout
Built in iGaming.
Engineered for scale.
Maikel Slomp spent years doing iGaming content and compliance work by hand. Then he automated all of it.
MAD IT is the result: autonomous systems for data, intelligence, content, and monitoring. Every system we sell to clients, we run ourselves first.
How we work
Open source
What we publish openly
Beyond client work, we ship AI-engineering tools as open source. Most of the systems behind MAD IT use them daily.
Crucible
Codebase-level adversarial review by a panel of frontier models, with findings verified against the source.
Rival
Adversarial multi-model code review via OpenRouter, as a Claude Code plugin.
Chippy
Crafts high-quality task prompts before spawning a sub-agent.
Sextant
Plan-and-execute multi-agent orchestrator. ~820 LoC, bounded replanning, parallel DAG execution. No framework lock-in.
Lede
Open-source editorial AI imagery: synthesizes an art-director's brief from an article body and bakes it across three frontier image models in parallel. The brief layer is the product, not the model.
ScrapeProbe
Open-source recon CLI for scraping work. Profiles a target URL's anti-bot stack, tech stack, bulk-data endpoints, and GDPR posture into a proposal-ready report in five minutes.
Contact
Let's talk.
Whether you need ad creative that performs or systems that run your operation without you: send us the brief, or your niche and your current cost per lead. We'd like to hear from you.