Your iGaming ops,
on autopilot.
MAD IT builds autonomous data, intelligence, and content systems for iGaming operators and affiliates. We don't write your content. We build the infrastructure that does it for you.
Manual ops don't scale.
Without automation
- Promo pages go stale for days before anyone notices
- Competitor changes spotted weeks late. Or never.
- Content reviewed manually, errors slip through to production
- Compliance checks are spreadsheets updated by hand
With MAD IT systems
- 26 promo pages monitored in real-time, alerts on change
- Competitor gaps and velocity tracked automatically, daily
- 8-agent parallel inspection catches issues before users do
- Regulatory data pipelines keep content compliant by default
Four pillars of iGaming automation.
End-to-end systems that keep your operation accurate, competitive, and compliant. No headcount required.
Data & Compliance
Your regulatory data is scattered across spreadsheets and CMS fields that nobody trusts.
ksa-data delivers the canonical iGaming data layer. CasinoGuard runs verification checks per operator. OC-Checker triple-verifies published content against ksa-data and live operator sites. Together: a single source of truth that downstream systems can trust.
Competitive Intelligence
You find out about competitor moves from your boss, not your tools.
Overtell tracks competitor moves in real time across 11 jurisdictions. Vizier surfaces multi-profile gaps and velocity. PromoGuard monitors every live NL casino promo page. You learn about a competitor change the morning it ships, not the week after.
Content Automation
Your content team can't keep up with the volume, and freelancers don't know your voice.
ContentSmid runs the full pipeline from topic to publication-ready MDX. WoordSmid enforces editorial voice across EN, NL, and DE. BeeldSmid validates visual-aid placement and density. Also includes multilingual WP/Elementor + Blocksy + TranslatePress build automation for catalog-style sites.
Site Quality & Code Audits
Broken pages and SEO regressions go unnoticed until traffic drops. Worse: silent code-level bugs in data, payment, or compliance flows can sit for months before becoming a regulator's problem.
KeurSmid runs an 8-agent parallel battery against every deploy. Crucible audits code with a frontier-model panel. ScreenshotBot captures and diffs visual state. Catch issues before users do, not after.
From audit to autopilot.
Discovery
1 weekWe audit your current data flows, content processes, and monitoring gaps. You get a concrete report of what's manual, what's fragile, and what to automate first.
Build & Integrate
2-4 weeksWe build and connect systems into your existing stack. WordPress, CMS, APIs, whatever you run. No platform migrations. No rip-and-replace.
Monitor & Optimize
OngoingSystems run autonomously 24/7. We monitor performance, tune accuracy, and expand coverage as your operation grows. You get reports, not invoices for hours.
Systems running in production.
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Promo pages monitored
Real-time change detection across casino promotional pages
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Parallel QA agents
Simultaneous inspection of pages, translations, links, SEO, and performance
0
SOTA models per audit
Adversarial code review by Kimi K2.6, DeepSeek V4-Pro, and MiniMax M2.7 — consensus findings verified by senior engineers
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Automated monitoring
Continuous watchdog systems with instant alerting on drift or downtime
12 autonomous agents. Zero babysitting.
Every system we build is powered by specialized agents that run independently. They monitor, verify, generate, and alert. No human in the loop.
Monitors 26 casino promo pages for changes in real-time
Tracks competitor movements, gaps, and velocity daily
8-agent parallel site inspection across pages, SEO, links, translations
Produces multilingual, style-matched content at scale
Humanizes and quality-checks all content against house style
Verifies casino data against regulatory sources and live sites
Proof
We eat our own cooking.
Overtell
Real-time competitive intelligence
Live tracking of competitor promos, RTPs, license events, and content drift across 11 jurisdictions. For operators and affiliates.
Read the case studyBonusWijs.nl
Licensed Dutch iGaming affiliate running entirely on MAD IT's automation stack. Data pipelines, content verification, competitive intelligence, and site monitoring. All built and operated in-house.
Read the case studyOnline-Casinos.com
Dutch market
Content verification, compliance monitoring, and competitive intelligence for one of the world's largest online casino comparison platforms.
Read the case studyAbout
Built in iGaming.
Engineered for scale.
Maikel Slomp spent years doing iGaming content and compliance work by hand. Then he automated all of it.
MAD IT is the result: autonomous systems for data, intelligence, content, and monitoring. Every system we sell to clients, we run ourselves first.
Open source
What we publish openly
Beyond client work, we ship AI-engineering tools as open source. Most of the systems behind MAD IT use them daily.
Crucible
Codebase-level adversarial review by a panel of frontier models. Every file goes through DeepSeek + Gemini + Kimi + MiniMax in sequence; Claude verifies findings against the actual source.
Rival
Adversarial code review via OpenRouter. Sequential chained multi-model review as a Claude Code plugin.
Chippy
Craft high-quality task prompts before spawning a sub-agent. Enforces an execution-vs-ambiguity gate, context harvest, and cold-reader checks.
Sextant
Plan-and-Execute multi-agent orchestrator. ~820 LoC TypeScript kernel with bounded adaptive replanning, parallel DAG execution, and a live Anthropic web_search demo at $0.12 per query. No framework lock-in.
Frequently asked
Honest answers to honest questions.
Contact
Let's talk.
Whether you're an iGaming operator, affiliate, or platform looking to automate your data, content, or monitoring: we'd like to hear from you.