MADIT
Video ad production

Short-form ads, built to find your winner.

Scripted, voiced, and edited in-house on an AI-assisted pipeline. We test angles fast, then double down on the creative that actually pulls. Direct-response from the first frame.

2–3 day turnaround1080×1920 verticalScripted · Voiced · Captioned
FeaturedOur workflow, posted by the CEO of ComfyUI on LinkedIn →

That workflow is open source: ltx-faceid-lipsync, along with the rest of our local pipeline tooling.

Flagship · MAD IT
What each tier produces

Four formats. Real samples.

Almost everything below is a finished ad we produced end to end: script, voice, footage, edit, end card. All of it generated in-house. The clips marked single shot in Product Film are exactly that, kept in because they show the raw look.

Burial Program

Stock Adreel

Stock

Sourced b-roll, scripted voiceover, captions, and a branded end card. Fast and built for high-volume angle testing.

  • Scripted hook + VO
  • Sourced + cut b-roll
  • Captions + end card
The Neighbour

UGC Avatar

UGC

A first-person testimonial delivered by a generated spokesperson. The highest-converting format on social feeds.

  • Character + voice
  • Testimonial script
  • Captions + overlays
Casino Floor

Cinematic Storyboard

Cinematic

Fully AI-generated footage, art-directed to one coherent visual world. Premium production feel, no stock look.

  • Generated scenes
  • Art-directed world
  • Score + VO
Coffee (single shot)

Product Film

Product

A continuous, scored product film with voiceover. Real-commercial production for DTC brands and launches. The clips marked single shot are exactly that, not finished ads, with their own sound.

  • Continuous camera
  • Product hero shots
  • Score + VO
Look and feel

Pick a look, not just a format.

The format decides what the ad does. The look is a separate choice, and photoreal is only one of them. These run on the same pipeline and the same turnaround as everything above. More styles are in production.

Photoreal

0:19

The hardest thing to fake is a face doing something involuntary. Two people, one catching the other's laugh.

Anime

0:20

Clean 2D linework and character-driven framing, held from the first frame to the last.

3D character

0:19

Feature-style character animation, with cloth, hair and subsurface skin doing the work.

Claymation

0:25

Stop-motion look, lit like a physical set. One unbroken take.

Sound on

Sound that was never added afterwards.

Picture and audio come out of the same pass, so a sound belongs to the frame that made it rather than being laid underneath. Unbroken takes of 10 to 20 seconds, no cuts, no sourced foley. Turn the volume up: muted, these are half of what they are.

iGaming b-roll reel · sound generated with the picture1:00

Nine takes where the sound is the point

The Forge

About 70 hammer strikes settle into a 62bpm groove on their own. Median gap 0.975s, and it tightens as it goes.

Sound First

A packed stadium turns out to be one television in an empty room. The audio builds 36x to get there.

The Pop-Up

A cut-paper city rising in three tiers, stepped to true stop-motion twos.

The Cut

A steel wire through soap. The audio is the entire product.

The Lake Sings

Crack transients travel in lockstep with the visible crack tip.

2AM

Phone light on a face. The screen is never legible, because the sound says what is on it.

The Canopy

Each crash comes from the branch that visibly moved, receding across the frame.

The Display

A wing-snap you can see the wings make.

The Weather

Rain crossing a valley, heard before it is seen.

Post-production

We also fix footage that already exists.

Relighting a graded shot, or generating a camera angle that was never filmed. Both are demonstrated before and after on recognisable film footage.

See the post-production demos
Original film

We make films, not just ads.

“The Boy Who Sold the World” is an original SUPERTRIPS short-film trailer: written, shot, scored, and cut on our pipeline. No crew, no cameras, no stock. Proof the range runs all the way to longform narrative.

SUPERTRIPS: She Never AskedTeaser · 1:19
SUPERTRIPS: The Boy Who Sold the WorldTrailer · 1:44
Teaser cut0:42
Locked
Members only

The Vault

Some of what we can do doesn’t belong on a public page: real-person spokespeople, zero content filter, generated entirely on our own machines. The work that proves anything is possible. Drop your email to watch.

Unlock the vault →

Every ad: scripted · voiced · captioned · branded end card.

1080×1920 vertical, delivered as MP4.

2 revision rounds included · ~2–3 day turnaround.

Let’s find your winning creative.

Start a test pack

info@mad-it.agency · rates on request · reply within a day