Changing what the camera already decided.
Each demo below takes footage that was finished and changes one thing about it that normally costs a reshoot. Every pair is the same frames, re-rendered on our own pipeline. We use recognisable film shots because you can judge the result against something you already know.
Relighting a finished shot
Replaces: a reshoot for the lightNight becomes golden hour, a heavy colour cast neutralises, and the sun moves to where we want it. All of it on footage that was already shot and graded, so shadows move rather than the whole frame getting tinted.
We measured where this works and where it breaks: read the findings.
Emptying a location
Replaces: a street closure and a crowd wrangleFour shots across three films, every person gone. The model regenerates each background as one coherent empty plate, so the colonnade, the dune grass, the carved stone and the tents all survive with their light intact. It works when people are what you add to a place. It cannot help when the people are the place: an army filling the frame stays put, because there is no scene left underneath to rebuild.
Keeping one person, losing the rest
Replaces: a closed set and a permitThe harder version of emptying a location. The background regenerates as an empty plate, then the person you want is composited back in with their own shadow transferred onto the new ground, so they still belong in the shot. Film in a busy place, deliver it as if nobody else was there.
Taking one object out
Replaces: a rotoscope and paint-outNot the whole background, just the thing you name. A craft is described in a caption and lifted out of the sky, leaving the haze, the ridge line and the falling debris behind it untouched. This one is precise rather than broad: it holds for discrete objects, and large structures filling the frame are beyond it.
Moving the camera after the shoot
Replaces: a second unit and extra coverageOne take, a second angle. Each pair holds the original shot against the same moment re-rendered from a camera position that was never on set. No coverage was filmed for these and nobody went back out.
Got a shot with a problem in it?
Send it over. If it is a fixable class of problem we will tell you, and if it is not we will tell you that too.
Technique demonstrations only. Source clips are excerpts from third-party films, used to show each method on recognisable footage; all rights remain with their respective owners. MAD IT claims no ownership of the source material and it is not offered for licensing.